{"id":44954,"date":"2023-03-15T14:53:08","date_gmt":"2023-03-15T14:53:08","guid":{"rendered":"https:\/\/justrussel.com\/en\/?page_id=44954"},"modified":"2025-06-25T16:08:34","modified_gmt":"2025-06-25T14:08:34","slug":"our-story","status":"publish","type":"page","link":"https:\/\/justrussel.com\/en\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-44954","page","type-page","status-publish","hentry"],"acf":{"blocks":[{"acf_fc_layout":"heading-bolt","_acfe_flexible_toggle":"","background-colors-dropdown":"light","heading-bolt-invert":false,"heading-bolt-title-tag":"h1","heading-bolt-title":"Well-being for every pet, that's Just Russel","heading-bolt-text":"Animal lovers Louis, Renaat, Cyriel and Victor founded Just Russel in 2020. With 1 goal: to make all dogs and cats happy and healthy and make owners' lives easier.","hero-button-repeater":[{"hero-link":{"title":"Opt for well-being too","url":"https:\/\/app.justrussel.com\/en\/registreren\/","target":""},"hero-button-color":"button-green","hero-button-size":"button-md","hero-button-arrow":true,"hero-button-down":false}],"heading-bolt-image":45314,"global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"hero-9","_acfe_flexible_toggle":"","background-colors-dropdown":"skin","hero-9-invert":true,"hero-9-title-tag":"h2","hero-9-title":"Driven by love, guided by science","hero-9-text":"The right portion, nutrients, taste and results: that requires a rational, but passionate approach. That's why we made a smart analysis tool together with veterinarians. It <strong>takes different factors into account<\/strong> and puts together kibble perfectly tailored to your pet.","hero-button-repeater":[{"hero-link":{"title":"Find out how our algorithm works","url":"https:\/\/app.justrussel.com\/en\/registreren\/","target":""},"hero-button-color":"button-orange","hero-button-size":"button-sm","hero-button-arrow":false,"hero-button-down":false}],"hero-9-image":45289,"hero-9-width":"1\/2","global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"hero-5","_acfe_flexible_toggle":"","background-colors-dropdown":"light","hero-5-invert":false,"hero-5-caption":false,"hero-5-align":false,"hero-5-padding":false,"heading-intro-title-tag":"h3","heading-intro-title":"","heading-intro-left":false,"heading-intro-hide":true,"heading-intro-text":"","heading-intro-buttons":null,"hero-5-title-tag":"h3","hero-5-title":"<span class=\"font-walsheim\">Every dog, cat and human a life of dignity<\/span>","hero-5-text":"The welfare of cats, dogs and people in need are also our priority. That is why we support projects with a heart for animals and people. For example, we already donated 1,300 healthy meals to Dierenasiel Gent.","hero-button-repeater":[{"hero-link":{"title":"Discover all projects","url":"https:\/\/justrussel.com\/en\/good-cause\/","target":""},"hero-button-color":"button-orange","hero-button-size":"button-sm","hero-button-arrow":false,"hero-button-down":false}],"hero-5-video":"8KHyJ1EnbXw","hero-5-rounded":true,"global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"hero-5","_acfe_flexible_toggle":"","background-colors-dropdown":"light","hero-5-invert":true,"hero-5-caption":false,"hero-5-align":false,"hero-5-padding":false,"heading-intro-title-tag":"h2","heading-intro-title":"","heading-intro-left":false,"heading-intro-hide":true,"heading-intro-text":"","heading-intro-buttons":null,"hero-5-title-tag":"h3","hero-5-title":"<span class=\"font-walsheim\">Creating beautiful memories together<\/span>","hero-5-text":"As an online brand, we organise an event for pet and owner at least every year. On the programme: beautiful walks along the River Leie, a challenging dog trail, snacks and drinks (also for your pet!) and an exciting wheel of fortune.","hero-button-repeater":null,"hero-5-video":"j2nOoQMdoJo","hero-5-rounded":true,"global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"grid-1","_acfe_flexible_toggle":"","background-colors-dropdown":"skin","grid-1-numbered":true,"grid-1-aspect-ratio":"aspect-4\/3","heading-intro-title-tag":"h2","heading-intro-title":"Do you also want the best for your dog or cat?","heading-intro-left":false,"heading-intro-hide":false,"heading-intro-text":"","heading-intro-buttons":[{"heading-intro-link":{"title":"Start now","url":"https:\/\/app.justrussel.com\/en\/registreren\/","target":""},"heading-intro-button-color":"button-orange","heading-intro-button-size":"button-lg","heading-intro-button-arrow":false,"heading-intro-button-down":false}],"grid-1-grid":[{"grid-1-image":45317,"grid-1-title":"1. Tell us everything we need to know about your animal","grid-1-text":"Such as his age, race, allergies and activity level."},{"grid-1-image":42615,"grid-1-title":"2. Our vets are doing their thing","grid-1-text":"...And devise a power recipe for your dog or cat."},{"grid-1-image":45295,"grid-1-title":"3. Get free home delivery","grid-1-text":"That's cheap and easy \ud83d\ude42 ."}],"global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"cta-1","_acfe_flexible_toggle":"","cta-1-cta":2},{"acf_fc_layout":"team","_acfe_flexible_toggle":"","heading-intro-title-tag":"h2","heading-intro-title":"Welcome to the family","heading-intro-left":false,"heading-intro-hide":false,"heading-intro-text":"Meet the team behind Just Russel.\r\nWe are here for you and your pet day and night.","heading-intro-buttons":null,"global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"hero-8","_acfe_flexible_toggle":"","background-colors-dropdown":"light","hero-8-inner-bg":"blue","hero-8-invert":false,"hero-8-padding":false,"heading-intro-title-tag":"h2","heading-intro-title":"","heading-intro-left":false,"heading-intro-hide":false,"heading-intro-text":"","heading-intro-buttons":null,"hero-8-title-tag":"h2","hero-8-title":"Our vets are there for every animal and owner","hero-8-text":"Making an extra animal-friendly world, that's what our vets do. Every owner, including you, can contact them for <strong>free nutritional advice<\/strong>. Suddenly you don't like the taste anymore? Itch? Difficult digestion? Our experts will guide you until your dog or cat is back to its healthy self.","hero-button-repeater":[{"hero-link":{"title":"Read more about our free service","url":"https:\/\/justrussel.com\/en\/online-veterinarian\/","target":""},"hero-button-color":"button-dark-outline","hero-button-size":"button-sm","hero-button-arrow":false,"hero-button-down":false}],"hero-8-image":2043,"global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"}],"settings-group":{"page-excerpt-content":""}},"_links":{"self":[{"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/pages\/44954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/comments?post=44954"}],"version-history":[{"count":11,"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/pages\/44954\/revisions"}],"predecessor-version":[{"id":45543,"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/pages\/44954\/revisions\/45543"}],"wp:attachment":[{"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/media?parent=44954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}