{"id":45825,"date":"2026-10-14T17:15:36","date_gmt":"2026-10-14T15:15:36","guid":{"rendered":"https:\/\/justrussel.com\/en\/?page_id=45825"},"modified":"2026-10-14T17:15:36","modified_gmt":"2026-10-14T15:15:36","slug":"b-corp","status":"publish","type":"page","link":"https:\/\/justrussel.com\/en\/b-corp\/","title":{"rendered":"B corp"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-45825","page","type-page","status-publish","hentry"],"acf":{"blocks":[{"acf_fc_layout":"heading-bolt","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"background-colors-dropdown":"light","heading-bolt-invert":false,"heading-bolt-title-tag":"h1","heading-bolt-title":"A better world <br> starts with better choices!","heading-bolt-text":"<strong>For pets, for people and for the planet.<\/strong>\r\n<br>\r\nAt Just Russel, we believe that taking good care of your pet goes beyond simply giving the right food. We want to make it easy to provide the best possible care, from nutrition to guidance.\r\n<br>\r\nAt the same time, we believe that doing business well means taking responsibility for our impact on pets, people and the planet.\r\n<br>\r\nThat's why we're building, step by step, a company according to the principles of B Corp: an international standard for companies that actively measure, and continuously improve, their social and environmental impact.","hero-button-repeater":[{"hero-link":{"title":"Discover our impact","url":"https:\/\/justrussel.com\/en\/b-corp\/#b-corp-4","target":""},"hero-button-color":"button-orange","hero-button-size":"button-sm","hero-button-arrow":true,"hero-button-down":true}],"heading-bolt-image":45832,"global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"hero-1","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"background-colors-dropdown":"orange","hero-1-invert":true,"hero-1-caption":false,"hero-1-align":false,"hero-1-padding":false,"heading-intro-title-tag":"h2","heading-intro-title":"A clear mission","heading-intro-left":false,"heading-intro-hide":false,"heading-intro-text":"At Just Russel, we want to help pets live longer, healthier and happier lives, with care for people and the planet.","heading-intro-buttons":null,"hero-1-title-tag":"h1","hero-1-title":"","hero-1-text":"<strong>Why B Corp?<\/strong>[jr_checklist_item]Independently assessed by B Lab[\/jr_checklist_item][jr_checklist_item]Transparent about our impact[\/jr_checklist_item][jr_checklist_item]Continuous improvement, not a one-off certification[\/jr_checklist_item][jr_checklist_item]Part of a global movement of companies doing business with positive impact[\/jr_checklist_item]\r\n<br>\r\n<strong>B Corp fits with:<\/strong>\r\n\ud83d\udce6 More sustainable production and packaging\r\n\ud83d\udc36 Healthier nutrition tailored to every animal\r\n\ud83c\udf0d Less environmental impact per meal\r\n<br>\r\n<strong>Our application to the B Corp process is, for us, a starting point and a compass.<\/strong>\r\nIt helps us make better choices for our employees, customers, suppliers, pets and the environment. On this page we share where we stand today, what impact we're already making, and where we want to keep building in the years ahead.","hero-button-repeater":null,"hero-1-image":45833,"hero-1-rounded":false,"hero-1-aspect-ratio":"aspect-4\/3","global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"slider-1","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"background-colors-dropdown":"skin","slider-1-autoslide":true,"heading-intro-title-tag":"h2","heading-intro-title":"Our journey so far:","heading-intro-left":false,"heading-intro-hide":false,"heading-intro-text":"","heading-intro-buttons":null,"slider-1-sliders":[{"slider-1-slider":[{"slider-1-slide-image":45834,"slider-1-slide-title":"Our mission is born","slider-1-slide-text":"From day 1, we developed a scientifically grounded nutrition algorithm, based on FEDIAF guidelines and the needs of more than 450 breeds."},{"slider-1-slide-image":45835,"slider-1-slide-title":"Making personalised nutrition accessible","slider-1-slide-text":"We launch a subscription system for personalised dog food, perfectly tailored to each pet."},{"slider-1-slide-image":45836,"slider-1-slide-title":"Helping more pets","slider-1-slide-text":"We expand our range to dogs and cats and receive the \"Product of the Year\" award. This allows even more pet parents to rely on nutrition tailored to their pet."},{"slider-1-slide-image":45837,"slider-1-slide-title":"Growing responsibly","slider-1-slide-text":"Thanks to new investors, we accelerate our mission, expand into the Netherlands and welcome BuddyBites into the Just Russel family."},{"slider-1-slide-image":45838,"slider-1-slide-title":"Innovation for a healthier life","slider-1-slide-text":"We introduce our Preventive Pet Care platform, expand into Germany and France, and take further steps to bring nutrition and preventive healthcare closer together."},{"slider-1-slide-image":45839,"slider-1-slide-title":"Continuing to build impact","slider-1-slide-text":"We keep investing in innovation with the acquisition of Cooper Pet Care and the launch of our new app. At the same time, we keep working towards a more sustainable and transparent company."}]}],"global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"grid-4","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"background-colors-dropdown":"light","grid-4-inner-bg":"light","grid-4-aspect-ratio":"aspect-4\/3","heading-intro-title-tag":"h1","heading-intro-title":"What are our plans?","heading-intro-left":false,"heading-intro-hide":false,"heading-intro-text":"","heading-intro-buttons":null,"grid-4-grid":[{"grid-4-image":45840,"grid-4-title":"Reducing environmental impact","grid-4-text":"<strong>Goal:<\/strong> structurally reduce CO\u2082 emissions per kg of food\r\n<strong>KPI:<\/strong> CO\u2082 per kg (-5.7% by 2030)\r\n[jr_checklist][jr_checklist_item]Optimising supply chain &amp; production[\/jr_checklist_item] [jr_checklist_item]Local sourcing where possible[\/jr_checklist_item][jr_checklist_item]Less food waste through personalisation[\/jr_checklist_item][\/jr_checklist]"},{"grid-4-image":45841,"grid-4-title":"More sustainable packaging","grid-4-text":"<strong>Goal:<\/strong> fully recyclable packaging by 2030\r\n<strong>KPI:<\/strong> +99% recyclable or reusable packaging by 2030\r\n[jr_checklist][jr_checklist_item]Switching to recyclable materials[\/jr_checklist_item][jr_checklist_item]Switching to reusable materials[\/jr_checklist_item][jr_checklist_item]Less packaging through personalised portions[\/jr_checklist_item][\/jr_checklist]"},{"grid-4-image":45842,"grid-4-title":"Measuring health impact on pets and their parents","grid-4-text":"<strong>Goal:<\/strong>  further scientific research into how the right nutrition and mindful care support pets' health and wellbeing, and what positive effects this can have on their pet parents\r\n[jr_checklist][jr_checklist_item]Feedback loops with customers (health, energy, digestion, weight)[\/jr_checklist_item][jr_checklist_item] Long-term data analysis of nutritional impact[\/jr_checklist_item][jr_checklist_item]Collaborations with animal experts[\/jr_checklist_item][\/jr_checklist]"}],"global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"grid-1","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"background-colors-dropdown":"skin","grid-1-numbered":false,"grid-1-aspect-ratio":"aspect-4\/3","heading-intro-title-tag":"h1","heading-intro-title":"Together we make the difference!","heading-intro-left":false,"heading-intro-hide":false,"heading-intro-text":"At Just Russel, we believe impact happens thanks to everyone who contributes to it \u2014 our Just Russel family.","heading-intro-buttons":null,"grid-1-grid":[{"grid-1-image":45843,"grid-1-title":"Our pet parents","grid-1-text":"trust us with their dog's or cat's health every day."},{"grid-1-image":45844,"grid-1-title":"Our team","grid-1-text":"works every day on better nutrition, better service and more sustainable choices."},{"grid-1-image":45845,"grid-1-title":"Our partners and suppliers","grid-1-text":"help us make that ambition a reality."}],"global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"hero-1","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"background-colors-dropdown":"light","hero-1-invert":false,"hero-1-caption":false,"hero-1-align":false,"hero-1-padding":false,"heading-intro-title-tag":"h2","heading-intro-title":"Your feedback helps us move forward","heading-intro-left":false,"heading-intro-hide":false,"heading-intro-text":"","heading-intro-buttons":null,"hero-1-title-tag":"h2","hero-1-title":"","hero-1-text":"A B Corp listens to everyone involved in its operations: customers, employees, suppliers, partners and the wider community.\r\n<br>\r\nDo you have <strong>questions, concerns or suggestions<\/strong> about our social, environmental or ethical impact? Let us know via our customer service: hello@justrussel.com.\r\n<br>\r\nWe commit to carefully reviewing every report and responding within a reasonable time.\r\n<br>\r\n<strong>Would you rather report a possible wrongdoing or improper practice anonymously?<\/strong> \r\nThat's possible too, through our <strong>whistleblower procedure<\/strong>. This lets you confidentially report, for example, if you suspect we are making incorrect or unsubstantiated claims.","hero-button-repeater":[{"hero-link":{"title":"Report anonymously","url":"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeBP5aerBOCeU5Yh603DmbwH4DyfY0AZEcckVrWAnHDoR40qA\/viewform","target":""},"hero-button-color":"button-orange","hero-button-size":"button-sm","hero-button-arrow":false,"hero-button-down":false}],"hero-1-image":45846,"hero-1-rounded":false,"hero-1-aspect-ratio":"aspect-4\/3","global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"},{"acf_fc_layout":"hero-6","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"background-colors-dropdown":"light","hero-6-inner-bg":"skin","hero-6-invert":true,"hero-6-padding":false,"heading-intro-title-tag":"h2","heading-intro-title":"","heading-intro-left":false,"heading-intro-hide":false,"heading-intro-text":"","heading-intro-buttons":null,"hero-6-title-tag":"h2","hero-6-title":"Our promise","hero-6-text":"For us, the road to B Corp is a commitment to doing business better every day. That's why we promise that we will:\r\n[jr_checklist]\r\n[jr_checklist_item] keep investing in the health and wellbeing of pets [\/jr_checklist_item]\r\n[jr_checklist_item] keep measuring and improving our impact on people and the environment [\/jr_checklist_item]\r\n[jr_checklist_item] communicate openly about our progress and our challenges [\/jr_checklist_item]\r\n[jr_checklist_item] listen to feedback from our stakeholders [\/jr_checklist_item]\r\n[jr_checklist_item] take responsibility for the choices we make [\/jr_checklist_item]\r\n[\/jr_checklist]\r\n<br>\r\n<a href=\"https:\/\/justrussel.com\/en\/wp-content\/uploads\/sites\/12\/GACA1_1_Public_Statement_No_Lobbying_Activities-1.pdf\">No lobbying activities<\/a>\r\n<a href=\"https:\/\/justrussel.com\/en\/wp-content\/uploads\/sites\/12\/CA2_1_Climate_Action_Plan_Just_Russel_2026-1.pdf\">Climate action plan<\/a>\r\n<a href=\"https:\/\/justrussel.com\/en\/wp-content\/uploads\/sites\/12\/Human-rights-policy-ENG-1.pdf\">Human rights statement<\/a>\r\n<a href=\"https:\/\/justrussel.com\/en\/wp-content\/uploads\/sites\/12\/PSG-4.2-Responsible-Communication-Marketing-Sales-Public-Relations-Policy-2.pdf\">Ethical marketing &amp; PR process for claims<\/a>","hero-button-repeater":null,"hero-6-image":45847,"hero-6-rounded":true,"hero-6-aspect-ratio":"aspect-4\/3","global-bolt-enable":false,"global-bolt-orientation":"left","global-bolt-color":"orange"}],"settings-group":{"page-excerpt-content":""}},"_links":{"self":[{"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/pages\/45825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/comments?post=45825"}],"version-history":[{"count":4,"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/pages\/45825\/revisions"}],"predecessor-version":[{"id":45849,"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/pages\/45825\/revisions\/45849"}],"wp:attachment":[{"href":"https:\/\/justrussel.com\/en\/wp-json\/wp\/v2\/media?parent=45825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}