How does the subscription work?

As soon as you place an order with us, you start a flexible subscription. But what exactly does that mean? After you’ve added your pets and completed the order for their personalized food, you’ll receive the food bags at regular intervals, delivered automatically right to your doorstep—with no effort on your part. There’s no minimum term or cancellation period. You can pause your deliveries at any time, postpone them, or bring them forward—just the way you want.

What if my dog doesn’t like the food?

If your dog doesn’t like our food, just contact us. We’ll give you the option to adjust and optimize the food formula free of charge. Our customer service team is available Monday to Friday from 9 AM to 4 PM. In addition, you have a 30-day money-back guarantee on your first delivery to ensure that you and your dog are completely satisfied.

Angle specific answer

Voor ons zijn katten en honden niet zomaar dieren, ze zijn familie en familie verdient het beste.

Q: Is there a cancellation period?

No, there is no cancellation period. You can pause or cancel your subscription at any time without prior notice. This way, we guarantee you maximum flexibility.

Q: How do I order my first package?

Super easy! Go to our short quiz and fill in your pet’s profile. Once your order is placed, we’ll prepare your package and deliver your personalized food within 2 to 4 working days—and the delivery is completely free.

Based on your pet’s needs

Formulated by veterinarians

The healthiest ingredients

“Angle specific” (MAX 3 Bullets)

Voeding, die écht het verschil maakt.

Onze dierenartsen hebben elk recept goedgekeurden afgestemd op de noden van jouw kat of hond. Wij garanderen gezonde voeding met 100% natuurlijke ingrediënten, zorgvuldig geselecteerd voor de beste smaak én het welzijn van jouw dier.

Gezond

Natuurlijk

Persoonlijk

CTA based on angle

High levels of Vitamins and Minerals

Gluten Free and Low Grain recipes

High in Animal Protein

Made with European ingredients

How it works

Tell us about your furry friend

Age, weight, breed & more – that’s how we get to know your dog better

We create their personal mealplan

Our vets match the right formula to your pet based on their unique nutritional and caloric needs

And we deliver straight to your door

Your pet’s favorite food is delivered right to your home – with a flexible subscription you can adjust anytime

Food in 3 steps

Real ingredients, real value

Because we deliver directly to your home, you save the markup you’d normally pay at pet shops or supermarkets. And the best part: Our high-quality ingredients are so nutritious that your pet needs less of it – making each bag last longer.

Here are a few sample prices for pets:

Luna

€0,55/Price per day

€16,72/Price per month

€9,32/Price per kg

Balu

€1,34/Price per day

€40,74/Price per month

€6,11/Price per kg

Simba & Rex

^{€ 0,94} €0,77/Price per day

^{€ 27,80} € 23,17/Price per month

^{€ 8,99} €7,50/Price per kg

Korting voor meerdere katten en persoonlijke prijs voor kattenvoeding

Bas & Billie

^{€ 1,88}€ 1,56/Price per day

^{€ 56,19}€ 46,79/Price per month

^{€ 6,58} €5,42/Price per kg

persoonlijke prijs voor hondenvoeding voor twee honden

Find your individual price

We care more than others

Our nutritional recipes put animal protein first, balanced with natural ingredients and the right amount of vitamins and minerals for healthy, happy pets.

We care more than others

Our nutritional recipes put animal protein first, balanced with natural ingredients and the right amount of vitamins and minerals for healthy, happy pets.

Just Russel

Anderen

Based on the needs of your pet

Natural & high quality ingredients

Free from sugar & additives

Free delivery in a 100% flexible food subscription

Expert vet guidance

Try personalised dogfood

Straight from our customers

Great taste first, visible health after — with results pet parents can’t wait to share with their friends:

Joni Huybrechts

De dierenartsensupport is geweldig! Telkens als ik een vraag heb, krijg ik meteen duidelijk en persoonlijk advies. Het voelt echt alsof er iemand is die om mijn hond geeft.

David A.

Eindelijk minder jeuk na jaren speciaal voer zonder resultaat. Met Just Russel voelt mijn hond zich beter én hij vindt het heerlijk!

Jens Leemans

Zizou dol op haar voeding. Een maandelijks abonnement is niet nodig: je kunt zelf kiezen wanneer je een nieuwe bestelling ontvangt en dit telkens aanpassen. Ik kan Just Russel echt aanraden.

Jirke van den stockt

Onze border collie pup was nooit echt verzadigd en at vaak gras. Met Just Russel zijn die problemen weg: ze eet goed, is rustiger en kiest haar brokken boven snoepjes. De app en het abonnement maken alles heel eenvoudig en flexibel, en de klantenservice is top. Een aanrader!

Laura V.

Dankzij de quiz kreeg mijn hondje eindelijk voeding op maat. Haar gevoelige maag is veel beter en ik kies zelf wanneer de voeding geleverd wordt. Topservice én een blije hond!

Els Aelbrecht

Isra, onze Duitse herder, smult van de brokken. Handige zakken, duidelijke info én zijn foto op de verpakking… hoe cool is dat? Just Russel = top!

This is what our vets says:

“As vets, we know every pet is unique — with its own lifestyle, breed, and eating habits. That’s why we recommend tailored nutrition, designed to match your pet’s specific needs. The right balance of protein, vitamins, and minerals helps your dog stay healthy, energetic, and live a longer life.”

Our vets team

Create profile now

Meer dan 75.000 tevreden klanten

Beoordeeld door Google als ‘Uitstekend’.
Bekijk enkele bekende baasjes die Just Russel promoten.

Try it yourself

Pet parents love our flexible subscription

Everything your pet needs, in 1 box

Month after month, your pet’s food, treats, and essentials — all in one box, delivered to your door

Our vet service – free for you

Our veterinary team is always there for you – with advice, care, and the right recipe for your pet

You set the pace

Easily adjust, pause, or cancel deliveries as needed via our app

Start food subscription

“Eindelijk honden-en kattenvoeding die rekening houdt met het baasje.”

“Gezonder eten voor je huisdier en makkelijker voor het baasje!”

“Just Russel zet de klant écht op de 1ste plaats.”

“Op maat gemaakte voeding voor honden verovert de markt!”

FAQ

As soon as you place an order with us, you start a flexible subscription. But what exactly does that mean? After you’ve added your pets and completed the order for their personalized food, you’ll receive the food bags at regular intervals, delivered automatically right to your doorstep—with no effort on your part.

There’s no minimum term or cancellation period. You can pause your deliveries at any time, postpone them, or bring them forward—just the way you want.

No, there is no cancellation period. You can pause or cancel your subscription at any time without prior notice. This way, we guarantee you maximum flexibility.

If your dog doesn’t like our food, just contact us. We’ll give you the option to adjust and optimize the food formula free of charge.
Our customer service team is available Monday to Friday from 9 AM to 4 PM.
In addition, you have a 30-day money-back guarantee on your first delivery to ensure that you and your dog are completely satisfied.

Super easy! Go to our short quiz and fill in your pet’s profile. Once your order is placed, we’ll prepare your package and deliver your personalized food within 2 to 4 working days—and the delivery is completely free.