Voeding die écht het verschil maakt.


Based on your pet’s needs
Formulated by veterinarians
The healthiest ingredients
“Angle specific” (MAX 3 Bullets)

Angle specific subtitle

Goede voeding is essentieel voor de vitaliteit van je hond. Onze hondenvoeding is samengesteld met hoogwaardige ingrediënten en zit boordevol eiwitten en omega 3 & 6

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How it works
1

Tell us about your furry friend

Age, weight, breed & more – that’s how we get to know your dog better

2

We create their personal mealplan

Our vets match the right formula to your pet based on their unique nutritional and caloric needs

3

And we deliver straight to your door

Your pet’s favorite food is delivered right to your home – with a flexible subscription you can adjust anytime

Real ingredients, real value
Because we deliver directly to your home, you save the markup you’d normally pay at pet shops or supermarkets. And the best part: Our high-quality ingredients are so nutritious that your pet needs less of it – making each bag last longer.

Here are a few sample prices for pets:

Luna

Britse korthaar Grijze kat
€0,55Price per day
€16,72Price per month
€9,32Price per kg

Balu

Border Collie Bruine border collie persoonlijke prijs voor hondenvoeding
€1,34Price per day
€40,74Price per month
€6,11Price per kg

Simba & Rex

Korting meerdere katten Korting voor meerdere katten en persoonlijke prijs voor kattenvoeding
€ 0,94 €0,77Price per day
€ 27,80 € 23,17Price per month
€ 8,99 €7,50Price per kg

Bas & Billie

Korting meerdere honden persoonlijke prijs voor hondenvoeding voor twee honden
€ 1,88€ 1,56Price per day
€ 56,19€ 46,79Price per month
€ 6,58 €5,42Price per kg

We care more than others

Our nutritional recipes put animal protein first, balanced with natural ingredients and the right amount of vitamins and minerals for healthy, happy pets.

We care more than others

Our nutritional recipes put animal protein first, balanced with natural ingredients and the right amount of vitamins and minerals for healthy, happy pets.
Just Russel
Anderen
Based on the needs of your pet
Natural & high quality ingredients
Free from sugar & additives
Free delivery in a 100% flexible food subscription
Expert vet guidance

Straight from our customers

Great taste first, visible health after — with results pet parents can’t wait to share with their friends:
After 1 month
Joni Huybrechts
The vet support is fantastic. Whenever I had questions, I got clear and personal advice right away. It really feels like someone is looking out for my dog.
After 1 month
David A.
Eindelijk minder jeuk na jaren speciaal voer zonder resultaat. Met Just Russel voelt mijn hond zich beter én hij vindt het heerlijk!
After 3 months
Jirke van den stockt
Onze border collie pup was nooit echt verzadigd en at vaak gras. Met Just Russel zijn die problemen weg: ze eet goed, is rustiger en kiest haar brokken boven snoepjes. De app en het abonnement maken alles heel eenvoudig en flexibel, en de klantenservice is top. Een aanrader!
After 6 months
Laura V.
Dankzij de quiz kreeg mijn hondje eindelijk voeding op maat. Haar gevoelige maag is veel beter en ik kies zelf wanneer de voeding geleverd wordt. Topservice én een blije hond!
After 1 year
Els Aelbrecht
Isra, onze Duitse herder, smult van de brokken. Handige zakken, duidelijke info én zijn foto op de verpakking… hoe cool is dat? Just Russel = top!

This is what our vets says:

“As vets, we know every pet is unique — with its own lifestyle, breed, and eating habits. That’s why we recommend tailored nutrition, designed to match your pet’s specific needs. The right balance of protein, vitamins, and minerals helps your dog stay healthy, energetic, and live a longer life.”


Our vets team

Meer dan 75.000 tevreden klanten

Beoordeeld door Google als ‘Uitstekend’.
Bekijk enkele bekende baasjes die Just Russel promoten.

Pet parents love our flexible subscription

Everything your pet needs, in 1 box

Month after month, your pet’s food, treats, and essentials — all in one box, delivered to your door

Our vet service – free for you

Our veterinary team is always there for you – with advice, care, and the right recipe for your pet

You set the pace

Easily adjust, pause, or cancel deliveries as needed via our app

VTM logo
“Eindelijk honden-en kattenvoeding die rekening houdt met het baasje.”
Het Nieuwsblad logo
“Gezonder eten voor je huisdier en makkelijker voor het baasje!”
“Just Russel zet de klant écht op de 1ste plaats.”
Het Laatste Nieuws logo
“Op maat gemaakte voeding voor honden verovert de markt!”

FAQ

As soon as you place an order with us, you start a flexible subscription. But what exactly does that mean? After you’ve added your pets and completed the order for their personalized food, you’ll receive the food bags at regular intervals, delivered automatically right to your doorstep—with no effort on your part.

There’s no minimum term or cancellation period. You can pause your deliveries at any time, postpone them, or bring them forward—just the way you want.

No, there is no cancellation period. You can pause or cancel your subscription at any time without prior notice. This way, we guarantee you maximum flexibility.

If your dog doesn’t like our food, just contact us. We’ll give you the option to adjust and optimize the food formula free of charge.
Our customer service team is available Monday to Friday from 9 AM to 4 PM.
In addition, you have a 30-day money-back guarantee on your first delivery to ensure that you and your dog are completely satisfied.

Super easy! Go to our short quiz and fill in your pet’s profile. Once your order is placed, we’ll prepare your package and deliver your personalized food within 2 to 4 working days—and the delivery is completely free.

Angle specific answer

Start the 3 minutes quiz

Your furry friend will love the personalized mealplan. Not satisfied? Contact us: We guarantee 100% satisfaction