Country Manager Germany

Hi there 👋! We are Just Russel, but we’ll talk about ourselves later! Right now it’s all about you.

We’re looking for a driven, entrepreneurial Country Manager Germany to lead our expansion into one of the biggest pet markets in Europe. In this strategic and hands-on role, you’ll take full ownership of scaling Just Russel in Germany — with the ambition to 3x our market growth year over year. You’ll work at the intersection of marketing, growth, operations, and customer success, backed by a fast-moving team and a product-market fit that is already proven.

Your responsibilities

• Manage performance marketing, local campaigns, and partnerships
• Monitor key metrics like CAC, LTV, churn — and optimize accordingly.
• Identify and adapt product-market fit for the German audience.
• Work closely with product, tech, and ops to ensure seamless customer experience.
• Build and grow a local team over time, starting as a “player-coach.”
• Represent the Just Russel brand in local media, press, and events.

This position is ideal for someone who is passionate about building and scaling innovative consumer brands, and eager to transform the pet care industry in Germany. Someone that is keen on working in a dynamic, collaborative environment where your work directly contributes to the wellbeing of pets worldwide. Join us at Just Russel and be a part of a team that’s redefining pet nutrition. This role reports to the Market Expansion lead and is located in Nevele.

What We’re Looking For

🚀 Experience & Background

• 2–4 years of experience in marketing, consulting, or growth roles.
• Experience in a German D2C or subscription-based scale-up is a strong plus.
• Strong command of performance metrics like CAC, LTV, retention, and payback.
• Native German speaker with excellent written and verbal communication.
• Native German speaker with excellent written and verbal communication.
• A commercial mindset with a strong sense of ownership and execution.

💻 Strategic & Hands-On

• You’re both a thinker and a doer: from building strategies to launching campaigns yourself.
• Data-driven decision maker: you trust numbers over opinions.

Comfortable working cross-functionally in a scale-up environment.

Why join Just Russel?

At Just Russel, we are on a mission to change the way we care for pets through convenience, preventive health and data-driven decisions. We want to become the leading D2C European Pet Care company that excels in customer-centricity, pet health, fun and convenience.

Joining Just Russel is contributing to bringing innovative solutions to the pet care industry. If you’re ready to achieve challenging goals and be part of a dynamic team, apply now and help drive Just Russel’s success!

We pride ourselves on our company values – A PET HERO – being Agile, focusing on Personal growth, having an Entrepreneurial Mindset, building Team strength, being Honest and direct, Eager and engaged, making Rational decisions and last but not least being One team!

Our Offer

The right tools to do your job without headaches and drama:

• 💻 Professional Laptop
• 📱iPhone (with subscription)
• 🏥 Healthcare benefits plan (incl Alan daily care)
• 🥪 Meal vouchers
• 🕛 Flexible working hours and locations, with 4-day office since we love to connect in person 
• 🍏 Fresh fruit in the office (and cookies as well 🤫)
• 🧑‍🎓 Dedicated budget to support your growth and development
• 🍺 🎉 🏂 Team drinks and events