Just Russel breeding program ensures a healthy start for all puppies

As an ethical breeder, are you looking for food that is of the same quality as mother’s milk? You’re right! Because that way your puppies will be in top condition when they meet their new owners. Discover all the benefits of the Just Russel breeding program here!

20% discount on dog food
Free puppy pack for owners
Free delivery at your doorstep

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Shiny coat

Thanks to natural, cold pressed salmon oil

Strengthened immune system

With omega 3, vitamin C and without artificial flavouring

Stable growth

A balanced phosphorus-calcium ratio ensures this!

Unique recipe per dog breed

For healthy growth to ensure mental and physical development.

How does Just Russel determine the food composition for my dogs?

Our vets researched the nutritional needs of puppies from over 450 dog breeds. The result: unique recipes packed with local, natural ingredients to help your puppies grow into healthy, happy dogs.
1

Growth curve

Growth is a sensitive health indicator for your dogs. That is why we ensure balanced energy values and calcium-phosphorus ratios for each dog breed. This allows every dog, large or small, to develop a strong skeleton and ideal weight in adulthood.
2

Dental

Small mouths, small kibble. Large mouths, larger kibble. We even have a special mini kibble for the smallest dog breeds. This way each dog gets a kibble on which they can decently chew. Good for digestion and eating pleasure!
3

Metabolism

Puppies grow at a fast pace and need more nutrition per kilogram of body weight than adult dogs. Their metabolism runs at full speed to ensure that sufficient nutrients are absorbed. With us, you can rest assured that your puppies are eating all the vitamins, proteins and fibre they need to keep their engines running!
4

Taste

Food is life, especially when it tastes really good. To ensure that all your puppies can enjoy their meal, we provide crunchy kibble with tender chicken or lamb, juicy vegetables such as peas, topped with a dash of aromatic salmon oil.

Enjoy the following benefits as a Just Russel partner

20% discount on dogfood

The health of all puppies starts with you as an ethical dog breeder. We would like to thank you for this with a discount. This way, you always enjoy the best price!

Free puppy pack

It’s nice to pamper all the puppies and their owners a little extra. Curious to find out what goodies are included in this welcome gift? You can discover that below!

€15 credit per dog

For every dog owner who registers with your unique discount code for a free trial pack of Just Russel dog food, you will receive €15 credit towards your next order. Great for your puppies, their owners and you!

Pamper all puppies and owners with a free puppy pack

You can make an extra good impression with a welcome gift for every new dog owner. It contains these fun, tasty and practical puppy essentials:

1 kg of puppy food
Measuring cup for the perfect portion
Just Russel treats
Dog toys
Chew bones
Just Russel’s puppy guide
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“Our dogs are looking healthy”

“Breeding dogs is our passion. Every puppy is like a member of our family. During the short time they live with us, we want to give them everything that makes them happy and healthy. Nutrition is an important element for puppies, and that was a long search for us. Either the quality was not good, the customer service was subpar or the price was too high. That is where Just Russel’s strength lies: they know what is important to us as breeders and communicate clearly, support us in our choice of nutrition and always give us the best price. Our dogs are also satisfied, they look good, healthy and we get lots of compliments from our new dog owners.
“


– Camille, Michaël and cat Pascha.

tevreden klant just russel

Got a question? We’re all ears!

Questions about pricing, ingredients, or delivery? Our account managers are happy to help!


☎️ +32 472 90 90 39
✉️ hello@justrussel.com

Meer over onze gratis service

10,889 healthy pets already thanks to a personalized feeding plan