Tailor-made cat food to lick off your whiskers
Forget cat food that sits on a shop shelf for months losing flavour. Because finally there is fresh cat food, made to order. 100% according to your cat’s taste and needs.


Up to 30% cheaper

Only natural

Made in Belgium

Free home delivery
Doesn’t your cat get wild about her food? Obviously.
Traditional cat food has been made from unhealthy, cheap ingredients for 50 years, such as grain and bone meal. This is because producers think about their wallets first and your cat’s needs second. So ditch the supermarket brands and go for taste, health and the convenience of free home delivery.

Cat food made for your cat and you as the owner

Your cat eats with pleasure
Our vets use only nutritious, natural ingredients, such as fresh salmon or juicy chicken.No preservatives or added flavourings! So your cat eats exceptionally delicious food every day.

You’ll never run out of food again
Our smart tool calculates how much your cat eats every day. So it knows exactly when its cat food will run out. So we can deliver a new order of kibble exactly when you need it. And your cat never has to go hungry.

You get help caring for your cat
Caring for your cat is great, but sometimes difficult. Does she suddenly no longer want to eat or is suffering from intestinal or fur problems? Then you can visit our vets for free advice and tips.

You have more time for your cat
Going to work, coming home, cooking, washing, peeing. As a cat owner, on top of that: going to the pet shop and sometimes the vet. To save you extra hassle, you can order everything for your cat online , such as food, healthy snacks, fun toys, or even cat litter.
Get your cat food put together in 1-2-3

Tell us everything we need to know about your cat

Our vets prepare a tasty recipe

You get your fresh food delivered to your door for free
Traditional food US. Just Russel cat food

Traditional cat food

Just Russel customised cat food



10,889 healthy pets already thanks to a personalized feeding plan