Customised dog food for more time with your most loyal pet

Caring for your dog is great, but also quite a chore. One where you can use all the help you can get. That is why we are here for you with tailor-made dog food and free 1-on-1 guidance. With only one goal: a healthy dog and a happy owner.

👩‍⚕️   Less visits to the vet

⏱️   More time for cuddles, games and walks

❤️   Enjoy your dog for 2.5 years longer on average

Most dog food falls short

Did you know that 60% of all dogs are overweight? And that 80% get dental problems at some point? How so? Studies prove a link between low-quality dog food and these conditions.

hond wilt brokken niet eten

Rest assured with customised dog food

Seeing your dog roam the globe an average of 2.5 years longer and saving him from illness starts with customised dog food. Here are the benefits for you and your dog:

Certainty: the right portion and nutrients in 3 minutes

Tell us more about your dog online, such as breed, age, weight and allergies. After 3 minutes you have filled in the questionnaire and our vets calculate what nutrients and portion your dog needs.

Reassurance: knowing exactly what your dog eats

Traditional brands make their dog food seem healthy with fancy packaging and eloquent marketing terms. If you read the label, it turns out to consist mainly of grain and sugar. Just Russel does not participate in marketing tricks and tells you transparently what ingredients are in your dog’s kibble and in what proportions.
Volwassen hond en jonge puppy zitten samen in gras

Efficiency: food that grows with your dog

We monitor how your dog evolves and how to adapt his diet to his growth. Through your Just Russel profile, you can therefore indicate weight, spaying or neutering or new allergies. The age we keep track of for you. Because a puppy eats differently from a senior dog!
Dierenarts geeft virtueel consult bij just russel

Support: guided care for your dog

Call or email us for free if you want to know what to do about your dog’s excess weight, smelly farts or itchy paws. Or does your dog not like his kibble? Our vets will listen with keen ears and give advice that will help you.
Hondenvoeding aan huis geleverd

Comfort: always dog food at home

Planning, organisation, walking back and forth between shops = stress. To relieve you, we deliver your dog food to your doorstep free of charge every month. So you’ll never be out again.

93% of our dog owners speak of a relief

“I only really realised how worried I was about feeding my Golden Retriever Lio when I saw how much time, stress and money I was saving thanks to customised dog food. It brings so much peace of mind that Lio’s kibble is made for his body and needs and that I can speak to a dog food expert for free on the phone whenever I have doubts or questions.”

– Larissa, Gilles & Lio

belgianfitcouple met golden retriever puppy zijn klanten van just russel

A taste of the ingredients

What ingredients will your dog enjoy with his personalised dog kibble from Just Russel? We list a few for you:
Kip als ingrediënt voor hondenvoeding


Important protein source with calcium and phosphorus for healthy bones and teeth
Zoete aardappel voor hondenvoeding

Sweet potato

Rich in vitamin A and potassium for healthy skin and muscles
Zalm als ingrediënt voor hondenvoeding


Rich in omega-3 fatty acids for healthy skin and coat
Eend voor hondenvoeding


Good source of protein and B vitamins for energy and muscle building.
Kalkoen als ingrediënt voor hondenvoeding


Nutritionally rich with protein, vitamin B and minerals for healthy growth
Witte rijst als ingrediënt voor hondenvoeding

White rice

For natural and healthy fibres
Lam als ingrediënt voor hondenvoeding


Is lighter on your dog’s stomach and digests better
Groene erwten als ingrediënt in hondenvoeding

Green peas

A source of vitamins, packed with minerals and rich in protein and fibre


Superfood for younger skin and protection against cell damage


Rich in carbohydrates and vitamin C for energy and healthy immunity
Bruine rijst voor hondenvoeding

Brown rice

High-quality carbohydrates for energy and vitamin B for a healthy metabolism


Rich in vitamin K, folic acid and iron for healthy blood formation and growth


Superfood with antioxidants for a healthy immune system

Antarctic krill

Rich in omega-3 fatty acids for healthy brain development and heart health
Visolie als ingrediënt voor hondenvoeding

Fish oil

Rich in omega-3 fatty acids for healthy heart and brain function
Lijnzaad voor hondenvoeding


For healthy digestion and shiny coat

Beet pulp

For good consistency of your dog’s stools
Geen kunstmatige toevoegingen in hondenvoeding

No artificial additives

Because that’s how it should be in any diet
Broccoli als ingrediënt voor hondenvoeding


For strong bones and higher bone density

Is personalised dog food something for me?

Do you recognise yourself or your dog in this? Then customised dog food will help you achieve your goals:

Your dog

Is a difficult eater
Is a little older
Is overweight
Has allergies
Has digestive problems


Have a busy life
Have doubts about the right nutrition
Want to know what your dog eats
Want help caring for your dog
Want to save time, money and stress

So you get the best value for money!

For Just Russel customised dog food, you pay on average 30% less than for other premium brands. How can we keep the price so low for you? Not because we use cheap ingredients, but thanks to the following:

Belgian production
No intermediaries
Free at home delivery

Want to know how much your personal nutrition costs?

10,889 healthy pets already thanks to a personalized feeding plan