Customised dog food for more time with your most loyal pet
Caring for your dog is great, but also quite a chore. One where you can use all the help you can get. That is why we are here for you with tailor-made dog food and free 1-on-1 guidance. With only one goal: a healthy dog and a happy owner.
👩⚕️ Less visits to the vet
⏱️ More time for cuddles, games and walks
❤️ Enjoy your dog for 2.5 years longer on average

Most dog food falls short
Did you know that 60% of all dogs are overweight? And that 80% get dental problems at some point? How so? Studies prove a link between low-quality dog food and these conditions.

Rest assured with customised dog food

Certainty: the right portion and nutrients in 3 minutes
Tell us more about your dog online, such as breed, age, weight and allergies. After 3 minutes you have filled in the questionnaire and our vets calculate what nutrients and portion your dog needs.

Reassurance: knowing exactly what your dog eats
Traditional brands make their dog food seem healthy with fancy packaging and eloquent marketing terms. If you read the label, it turns out to consist mainly of grain and sugar. Just Russel does not participate in marketing tricks and tells you transparently what ingredients are in your dog’s kibble and in what proportions.

Efficiency: food that grows with your dog
We monitor how your dog evolves and how to adapt his diet to his growth. Through your Just Russel profile, you can therefore indicate weight, spaying or neutering or new allergies. The age we keep track of for you. Because a puppy eats differently from a senior dog!

Support: guided care for your dog
Call or email us for free if you want to know what to do about your dog’s excess weight, smelly farts or itchy paws. Or does your dog not like his kibble? Our vets will listen with keen ears and give advice that will help you.

Comfort: always dog food at home
Planning, organisation, walking back and forth between shops = stress. To relieve you, we deliver your dog food to your doorstep free of charge every month. So you’ll never be out again.
93% of our dog owners speak of a relief
“I only really realised how worried I was about feeding my Golden Retriever Lio when I saw how much time, stress and money I was saving thanks to customised dog food. It brings so much peace of mind that Lio’s kibble is made for his body and needs and that I can speak to a dog food expert for free on the phone whenever I have doubts or questions.”
– Larissa, Gilles & Lio

Is personalised dog food something for me?

Your dog

You
So you get the best value for money!
For Just Russel customised dog food, you pay on average 30% less than for other premium brands. How can we keep the price so low for you? Not because we use cheap ingredients, but thanks to the following:
Want to know how much your personal nutrition costs?

10,889 healthy pets already thanks to a personalized feeding plan