Well-being for every pet, that’s Just Russel

Animal lovers Louis, Renaat, Cyriel and Victor founded Just Russel in 2020. With 1 goal: to make all dogs and cats happy and healthy and make owners’ lives easier.

the team behind Just Russel

Driven by love, guided by science

The right portion, nutrients, taste and results: that requires a rational, but passionate approach. That’s why we made a smart analysis tool together with veterinarians. It takes thousands of factors into account and puts together kibble perfectly tailored to your pet.

Veterinarian Joy helps with your dog or cat's problem

Every dog, cat and human a life of dignity

The welfare of cats, dogs and people in need are also our priority. That is why we support projects with a heart for animals and people. For example, we already donated 1,300 healthy meals to Dierenasiel Gent.

Creating beautiful memories together

As an online brand, we organise an event for pet and owner at least every year. On the programme: beautiful walks along the River Leie, a challenging dog trail, snacks and drinks (also for your pet!) and an exciting wheel of fortune.

Do you also want the best for your dog or cat?

a customer completes the questionnaire on his smartphone

1. Tell us everything we need to know about your animal

Such as his age, race, allergies and activity level.


2. Our vets are doing their thing

…And devise a power recipe for your dog or cat.


3. Get free home delivery

That’s cheap and easy 🙂 .

10,889 healthy pets already thanks to a personalized feeding plan

Welcome to the family

Meet the team behind Just Russel.
We are here for you and your pet day and night.
Provides the most enjoyable experience
Ensures healthy nutrition
Responsible for fun ideas
Our vet to help you with any problem
Ensures cost-effective prices
Ensures happy customers
Takes care of the packages
Does the most fun collaborations
Ensures the beautiful design
Provides nice extras
Ensures a user-friendly website
Responsible for German customers
Responsible for French customers
Provides fun and educational advertising

Our vets are there for every animal and owner

Making an extra animal-friendly world, that’s what our vets do. Every owner, including you, can contact them for free nutritional advice. Suddenly you don’t like the taste anymore? Itch? Difficult digestion? Our experts will guide you until your dog or cat is back to its healthy self.