Stop food allergy thanks to tailored hypoallergenic dog food

At Just Russel, vets make hypoallergenic dog food to suit your dog. So you can rid your best friend of skin, coat and digestive problems in no time.

Das Beste für deinen Hund ist hypoallergenes Hundefutter von Just Russel

Hypoallergenic ingredients

Developed by veterinarians

Supervised care for your dog

Free home delivery

What is hypoallergenic dog food?

Quite simply, hypoallergenic dog food is lightly digestible food without ingredients your dog is allergic to. Ok, and now concretely?

1. Easily digestible

Hypoallergenic dog food contains only ingredients that dogs digest easily and thus cause fewer allergic reactions. So no grain, dairy or gluten.

Schüssel mit Stückchen auf Parkettboden mit Hund im Hintergrund

2. Nothing your dog is allergic to

Hypoallergenic dog food replaces traditional nutrients that often cause allergic reactions. At Just Russel, for example, you can get food with salmon, lamb or duck instead of chicken or beef, or rice instead of grain.

3. Hydrolysed proteins

These are proteins cut into small pieces. This way, your dog digests them more easily and reduces the chance of an allergic reaction. Super!

Itching, vomiting, diarrhea? That indicates a food allergy in your dog!

Tough to see your dog go through that every day. So that you don’t have to worry anymore, our vets make hypoallergenic dog food that is 100% tailored to your dog’s allergies.

You tell, we make hypoallergenic dog kibble

To make hypoallergenic food tailored to your dog, our vets developed a smart analysis-tool. Here’s how it works:

Tell us all about your dog and his allergies

kip, lam en zalm voor hypoallergene brokken

Our vets decide what he can and cannot eat

We make you personalised food

Guided search for the perfect hypoallergenic dog food

Are you in doubt whether your dog has grain allergy? Or would you like more info on grain-free dog food? Then get in touch with our vets. That way you get advice exactly when you need it. What a relief!

A taste of the ingredients

What ingredients will your dog enjoy with his personalised dog kibble from Just Russel? We list a few for you:
Zoete aardappel voor hondenvoeding

Sweet potato

Rich in vitamin A and potassium for healthy skin and muscles
Zalm als ingrediënt voor hondenvoeding


Rich in omega-3 fatty acids for healthy skin and coat
Eend voor hondenvoeding


Good source of protein and B vitamins for energy and muscle building.
Kalkoen als ingrediënt voor hondenvoeding


Nutritionally rich with protein, vitamin B and minerals for healthy growth
Lam als ingrediënt voor hondenvoeding


Is lighter on your dog’s stomach and digests better
Groene erwten als ingrediënt in hondenvoeding

Green peas

A source of vitamins, packed with minerals and rich in protein and fibre


Superfood for younger skin and protection against cell damage


Rich in carbohydrates and vitamin C for energy and healthy immunity
Bruine rijst voor hondenvoeding

Brown rice

Full-fat carbohydrates for energy and vitamin B for healthy metabolism


Rich in vitamin K, folic acid and iron for healthy blood formation and growth

Antarctic krill

Rich in omega-3 fatty acids for healthy brain development and heart health
Visolie als ingrediënt voor hondenvoeding

Fish oil

Rich in omega-3 fatty acids for healthy heart and brain function
Lijnzaad voor hondenvoeding


For healthy digestion and shiny coat


Superfood with antioxidants for a healthy immune system

Beet pulp

For good consistence of your dog’s stools
Geen kunstmatige toevoegingen in hondenvoeding

No artificial additives

Because that’s how it should be in any diet
Broccoli als ingrediënt voor hondenvoeding


For strong bones and higher bone density

What else you want to know about hypoallergenic dog food


Does your hypoallergenic dog food also help with itching?

Yes, Just Russel’s hypoallergenic dog food is good if your dog is itchy, for example on his paws and ears, but also for dogs with sensitive intestines and stomachs.

Why is hypoallergenic dog food good for my dog?

Because with hypoallergenic dog food, your dog will regain energy and should not feel sick.

With hypoallergenic dog food, you can relieve your dog from mental and physical stress in a simple, healthy and affordable way.

So why not give it a try 😉?

What’s in Just Russel’s hypoallergenic dog food?

There is only one protein source in hypoallergenic dog food to which less than 2% of all dogs are allergic. At Just Russel, this is dehydrated salmon or duck.

We also omit known dog allergens from the kibble, such as gluten, soy, lactose, chicken or beef. And instead of grain, we use potatoes, peas, or white and brown rice.

You can calculate your personal hypoallergenic prescription here , in case you are curious 😉.

How long should I feed hypoallergenic dog food to my dog?

In principle, an allergic dog should be given hypoallergenic dog food throughout his entire life. This is because a food allergy does not simply go away, so he would relapse fast, should he eat ‘normal’ dog food again.

These owners transformed their dog with hypoallergenic dog food

Twee honden snuffelen in Just Russel doos
Unlike other dog foods, our dogs are really fans of this one. Our biggest dog does not digest all food equally well and often suffers from skin allergies. Thanks to Just Russel’s allergy-free food, those problems are gone.
Julie T.
Twee honden bij hun eten
After several failed attempts with other brands, I have at last found food that improves our dogs’ bowel movements. We are only a few days in and we can already see positive results! and it’s affordable too!
Kyra A.
Hond poseert met zak
Our puppy with multiple allergies tolerates Just Russell’s food perfectly. She is feasting like never before and the personalised bags are a nice extra. Finally found a solution completely tailored to her. We are big fans!
Hermien D.


If your dog is allergic, you should avoid chicken, beef, lactose, soy, grain and gluten. These are known allergens for dogs and often the cause of your dog’s coat and digestive problems.

With an elimination diet. In this, your dog stops eating his current diet for at least six weeks. Instead, he gets dog kibble with a new protein source. He is also not allowed any other food such as dog biscuits or table scraps.

Do his symptoms persist? Then we repeat this process, but with a different protein source, until your dog walks around itch-free or has no more stomach and intestinal problems.

If you would like to try the elimination diet, feel free to contact our vets at:
☎️ +32 472 90 90 39

No, just the word sounds expensive 😉. We promise to give you the best price for premium hypoallergenic dog food.

We can do that because we produce locally with Belgian ingredients AND because we work without a middleman who takes margins like a supermarket or pet shop.

Because we want to give you a bonus, you can order your first packet of customised hypoallergenic dog food at a 30% discount 😉.

Calculate your personal price here.

10,889 healthy pets already thanks to a personalized feeding plan