Healthy dog food tailor-made

Overweight? Difficult digestion? Allergies? Trust vets to make safe, healthy dog food for your sweet dog.

Safe and allergy-free
Personal nutrition plan
Coaching from nutritional experts

Traditional food does your dog wrong

Did you know that dog food from the pet shop makes your dog fat, tired and unhappy? No wonder if you check the ingredient list: wheat flour, bone meal, sugar, salt, caramel dye (what?!). Fortunately, at Just Russel, your dog’s health is number one.

What is healthy dog food?

At least 25% animal proteins
Maximum 40% carbohydrates, preferably less
Minimum 15% fat
Maximum 5% crude fibre
And is 100% natural

How healthy are the most popular dog food brands?

We made the comparison between different dog food brands. So you can see at a glance which brand will make your dog fit, happy and healthy.

Five steps to healthy dog food that suits your dog

Answer 10 short questions about your dog or cat
We calculate the portion and composition to suit your dog.
We prepare the kibble for your dog or cat with natural ingredients.
You get your personalised package delivered quickly to your home.
Call or email our experts for free additional advice.
border collie zit bij zijn gezonde hondenvoeding

Free veterinary guidance for a lifelong healthy dog

Our vets not only make healthy dog food, you can also ask them questions. Does your dog suffer from smelly farts, itchy paws, is he often tired…? Talk to a Just Russel nutrition expert about it and get free help when you need it.

A taste of the ingredients

What ingredients will your dog enjoy with his personalised dog kibble from Just Russel? We list a few for you:
Kip als ingrediënt voor hondenvoeding

Chicken

Important protein source with calcium and phosphorus for healthy bones and teeth
Zoete aardappel voor hondenvoeding

Sweet potato

Rich in vitamin A and potassium for healthy skin and muscles
Zalm als ingrediënt voor hondenvoeding

Salmon

Rich in omega-3 fatty acids for healthy skin and coat
Eend voor hondenvoeding

Duck

Good source of protein and B vitamins for energy and muscle building.
Kalkoen als ingrediënt voor hondenvoeding

Turkey

Nutritionally rich with protein, vitamin B and minerals for healthy growth
Witte rijst als ingrediënt voor hondenvoeding

White rice

For natural and healthy fibres
Lam als ingrediënt voor hondenvoeding

Lamb

Is lighter on your dog’s stomach and digests better
Groene erwten als ingrediënt in hondenvoeding

Green peas

A source of vitamins, packed with minerals and rich in protein and fibre

Blueberries

Superfood for younger skin and protection against cell damage

Potato

Rich in carbohydrates and vitamin C for energy and healthy immunity
Bruine rijst voor hondenvoeding

Brown rice

High-quality carbohydrates for energy and vitamin B for healthy metabolism

Spinach

Rich in vitamin K, folic acid and iron for healthy blood formation and growth

Antarctic krill

Rich in omega-3 fatty acids for healthy brain development and heart health
Visolie als ingrediënt voor hondenvoeding

Fish oil

Rich in omega-3 fatty acids for healthy heart and brain function
Lijnzaad voor hondenvoeding

Flaxzeed

For healthy digestion and shiny coat

Cranberries

Superfood with antioxidants for a healthy immune system

Beet pulp

For good consistency of your dog’s stool
Geen kunstmatige toevoegingen in hondenvoeding

No artificial additives

Because that’s how it should be in any diet
Broccoli als ingrediënt voor hondenvoeding

Broccoli

For strong bones and higher bone density

This owner has a healthy dog thanks to tailored nutrition

“Wow! Immediately a fan! Already tried several brands of food for my doggie Pablo (recommended by the vet), but he was still overweight.


So when I came across advertisements from Just Russel, I thought it was worth taking the test. (I had actually expected the “customised food” to be too expensive, but nothing could be further from the truth with Just Russel. On the contrary, the food is even cheaper than the different foods we had tried before).


And yes, they delivered on their promises. Pablo likes the food and, thanks to the nutrition plan and the measuring cup, he was at ideal weight after just a few weeks. His bowel movements (even though we are only a few days away) are also FINALLY firm, as they should be! Me (and Pablo) are sold.”



– Kristel P. (Verified customer)

tevreden klant just russel

Other important questions about healthy dog food

Dog kibble offers a balanced diet for dogs compared to fresh meat alone. This is because dog kibbles are specially formulated to contain the right amounts of the various nutrients, such as proteins, fats, carbohydrates, vitamins and minerals, needed for healthy digestion, heart function, energy balance, immune system and coat.


This is unlike meat which does not contain all the fibre, vitamins and minerals a dog needs. However, it is important to ensure that dog food is made with fresh, quality ingredients and free of chemical fragrances, flavourings and colourings to ensure a healthy and balanced diet.

1. Because we analyse your dog extensively before suggesting his diet. This means we take into account allergies whether or not he is overweight or underweight, has a difficult digestion, in addition to his age, race, gender and other factors.


2. We work closely with vets, so we are always up to date with the latest scientific discoveries about dogs and their food.


3. It’s not just the first five ingredients in our dog treats that are natural, Belgian and quality – they all are. Instead of cheap, empty calories from grain or bone meal, we use fresh chicken, lamb, duck or salmon, vegetables, fruit and seeds, supplemented with vitamins and minerals. Click here to discover what your dog’s personal formula looks like.


4. Besides the tailor-made dog kibble, you can also contact our vets for health advice, because a dog is not only healthy thanks to its diet, but its entire lifestyle. So if you have any questions about that, we offer free advice from experts.

Probably less than your dog would boast for himself 😉
No, but if we are serious, everything depends on:

Race
Size
Weight
Sex
Sterilised or castrated
Age
Activity level
How many other snacks he gets

So if you want to know what a healthy portion is for your dog, you can find out here .

Again, your dog is the determining factor. But we promise you one thing: we give you the best price for healthy, premium dog food.
We can do that because we produce locally with Belgian ingredients AND because we work without a middleman who takes margin like a supermarket or pet shop.


Because we want to give you a bonus, you can order your first package of healthy tailored dog food with a 30% discount 😉. Calculate your personal price here.

“Finally dog and cat food that takes the owner into account.”
“This is the future of caring for your dog and cat.”
Healthier food for your pet and easier for the owner!
“They are the only grains he eats. I’m serious”