For every new customer, we donate to Kaï Rillaerts.

Get 20% off your first order and support Kai in his next step: the Lamborghini Super Trofeo championship!

Total new customers:
/ 1.000
10%
Days
Hours
Min
Days
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Total new customers:
/ 1.000
10%

Already 6 486 002 meals delivered!

The story of Kaï

Kaï Rillaerts, 18 years old and from Tremelo, is passionate about speed and karting. With Belgian and European titles under his belt, he is now making the leap to the Lamborghini Super Trofeo. “Motorsport requires not only passion but also a lot of resources,” says Kaï. As loyal customers, we at Just Russel are supporting his dream through crowdfunding. That’s why, with every new customer, we donate a fixed amount to help Kai achieve his big dream.

Give your dog a boost

Unique recipe, specially tailored to your dog
Salmon, chicken, and other high-quality ingredients
Easily digestible
Approved by veterinarians

How does it work?

1

Tell us more about your dog

Such as their age, weight, breed, and gender.




2

We develop a custom recipe

Under the supervision and with the approval of veterinarians.

3

Free delivery with a 100% flexible subscription

Because the owner also deserves the best care.




“Finally, dog and cat food that works preventively.”
“This is the future of caring for your dog and cat.”
“Healthier food for your pet and easier for the owner!”
“They’re the only kibble he eats. I mean it.”

Your wallet deserves the best too

At Just Russel, we deliver directly to you. This way, you don’t pay any markup to pet stores or supermarkets. Save up to 30% on premium dog or cat food. Discover tips to save money on our price page.

Cat

British Shorthair
€ 0,55Price per day
€ 16,19Price per month
€ 8,99Price per kg

Dog

Border Collie
€ 1,29 Price per day
€ 38,65Price per month
€ 5,78Price per kg

Luna & Rex

Discount multiple cats
€ 0,94 €0,77Price per day
€ 27,80 € 23,17Price per month
€ 8,99 € 7,50 Price per kg

Bas & Billie

Discount multiple dogs
€ 1,88€ 1,56Price per day
€ 56,19€ 46,79Price per month
€6,58 € 5,42Price per kg

Our veterinarian explains: the process of Just Russel food

At the start of the process, we carefully consider the taste, health, and digestibility of our kibble. We use high-quality, but most importantly, fresh ingredients that contribute to your dog’s overall health.


During production, we perform regular quality checks to ensure the highest standards. The fresh ingredients are hydrated and then processed into crunchy kibble. This way, the nutrients are preserved without the need for artificial preservatives.

We choose round kibble because dogs find it tastier, and it’s better for their teeth. Our ultimate goal is to provide your dog with the best food for a healthy and happy life.

More than happy customers

Rated by Google as ‘Excellent’

Frequently Asked Questions

Our personalized food is specifically designed to meet the individual nutritional needs of a particular dog. This is achieved by considering factors such as age, breed, weight, activity level, health issues, and other specific needs.

Our food helps improve your pet’s health and well-being. It also aids in preventing health problems and prolonging their lifespan.

Our service is indeed free, and our nutrition experts are always ready to assist you. We’re here to help you find the best food for your pet, as well as answer any other specific questions you may have about their health. Don’t hesitate to contact us:

☎️ +32 472 90 90 39
✉️ Support Just Russel

The nutrition plan for your dog includes everything your pet needs to stay healthy and energetic. It contains a balanced mix of proteins, fats, carbohydrates, vitamins, and minerals, specially tailored to your dog’s age, size, and activity level. Everything your pet needs for a great day is packed into that plan.

Additionally, we also provide advice on the correct daily portion to ensure your pet receives the right amount of food, helping them stay healthy and in shape.

It’s very simple! Go to our short quiz and fill in your pet’s profile. Once your order is placed, we’ll prepare your package and deliver your personalized food to your door within 1 to 3 business days.

Start your 3-minute quiz

Your pet will be thrilled with the personalized formula.




10,889 healthy pets already thanks to a personalized feeding plan